End-to-End Partner for Global Brand Growth
Integrating product development, supply chain management, digital
marketing, and brand operations – with a dedicated focus on the
European and American markets.
technology-driven
Global Quality Lifestyle Retail Group
Mainstream International E-Commerce Platforms
Peak Daily Orders
Group growth rate
Countries Served
Team Members Worldwide
Company Overview
Headquartered in Shanghai and supported by branch offices in Hong Kong, Shenzhen, Hefei, and Zhejiang, our business network spans the United States, the United Kingdom, Poland, Germany, and multiple Southeast Asian countries.
With a team of more than 300 professionals, we drive global growth through efficient cross-regional collaboration.
Over nearly a decade of steady development, we have evolved from traditional trading into fully integrated operations.
2014-2017
Launch Phase
Started cross‑border e‑commerce direct‑mail business.
2018-2019
Premium Transition
Adopted a dual-track model combining Amazon FBA and overseas warehouses.
2020-2022
Pandemic Adaptation Phase
Expanded rapidly during a period of challenge, achieving significant scale growth.
2023-2024
Rapid Growth Phase
Completed a premium brand transformation, with fast development across brands, markets, and channels.
2025
Accumulation & Expansion Phase
Focused on product R&D, brand innovation, supply chain upgrades, and digital transformation.
2026-2030
Leap Forward Phase
Aiming to surpass $1 billion and continue moving forward.
2014-2017
Launch Phase
Started cross‑border e‑commerce direct‑mail business.
2018-2019
Premium Transition
Adopted a dual-track model combining Amazon FBA and overseas warehouses.
2020-2022
Pandemic Adaptation Phase
Expanded rapidly during a period of challenge, achieving significant scale growth.
2023-2024
Rapid Growth Phase
Completed a premium brand transformation, with fast development across brands, markets, and channels.
2025
Accumulation & Expansion Phase
Focused on product R&D, brand innovation, supply chain upgrades, and digital transformation.
2026-2030
Leap Forward Phase
Aiming to surpass $1 billion and continue moving forward.
From Milestones to Beliefs
A decade-long journey is not only about scaling up, but also about shaping our convictions. We have validated our direction in the marketplace,
strengthened our teams through challenges, and refined our guiding principles through continuous reflection.
These principles guide our actions, and are at the core of everything we do.
We refine every detail and break through through innovation. We strive to excel in every aspect, delivering experiences that exceed our global customers’ expectations.
We do not chase short‑term fads. Instead, we build brands and invest in the future, constructing a sustainably growing business and walking a long journey together with our partners.
We believe “WE” is greater than “ME”. We break down internal and external barriers, pool our strengths to create value, and ensure every participant grows and shares in the success.
We act pragmatically, without empty promises. We stay resilient and unafraid of challenges. We honor our commitments through down‑to‑earth actions and weather all cycles with unwavering determination.
To become the world‘s leading retail group for quality lifestyle.
To deliver inspiring outdoor living experiences for users worldwide.
capability
Tech Innovation & Digital
Transformation
We refine every detail through innovation and strive for excellence at every stage, delivering experiences that exceed the expectations of our global customers.
We deeply understand user scenarios and pain points, enabling rapid validation and iteration so that each new product better meets real needs.
By integrating the entire order, warehousing, and logistics chain, we use data-driven forecasting and replenishment to maintain optimal inventory and on-time delivery.
We deploy traffic across multiple platforms based on user media habits, using content and data to reach consumers precisely and continuously improve conversion and repeat purchase rates.
Our self-developed ERP middleware establishes core modules such as intelligent replenishment and logistics optimization. By integrating business and financial systems, it enables multi-platform management and strengthens internal synergy.
AI capabilities are applied across customer service, visual content creation, user research, office collaboration, ad optimization, and more.
We explore IoT applications, build online cycling communities, and expand into smart garden ecosystems to continuously enhance user engagement.
—— Providing users around the world with a wonderful outdoor lifestyle ——
Organization & Team Empowerment
Global Division & Collaboration
We define core functions for each region and establish standardized processes to improve cross-regional collaboration efficiency.
Goal Alignment & Organizational Synergy
We align objectives through strategic meetings, reinforce cultural values with digital tools, and reduce geographical barriers.
Cross‑Regional Collaboration Upgrade
Using a unified digital collaboration platform and standardized processes, we connect globally distributed teams in real time. Information sharing has evolved from weekly meeting updates to real-time visibility, while resource allocation has shifted from independent operations to one integrated approach. Every project milestone, market need, and operational issue can be addressed immediately, regardless of location. Distance is no longer an obstacle to efficiency; it is the starting point for integrating global resources.
Key Position Reserves
Core Management Succession Building
Performance‑Based Promotion & Reward Mechanisms
Expansion of Local & Global Teams
Talent Pipeline
New campus hires are rapidly onboarded through a mentorship and rotation program, while experienced professionals continue to grow through hands-on challenges.
Critical roles are covered by a succession plan to ensure that managers are developed internally. Promotions are based on capability, not seniority. We believe that only a continuously self-renewing organization can enable both our people and the company to thrive in the future.
Integrity and Compliance
Zhútáng Integrity
Zhútáng is committed to honest, compliant operations and to building a transparent and fair business cooperation system.
We strictly prohibit bribery, extortion, improper benefit transfers, asset misappropriation, confidential information leaks, and any other illegal conduct.
Employees, partners, and the public are encouraged to report violations and help uphold these standards.
Phone
+86 19155105275
Monday to Friday, 8:00 AM to 6:00 PM (EST/PST/WST - Specify time zone for these hours)
jubao@zhutangxinxi.com
Response Time: Within 24 hours
add
T1-1103-06, No. 889 Pinglu Road, Jing'an District, Shanghai
Attention: Audit Department Zhútáng Information Technology Co., Ltd.
We strictly protect whistleblower information and prohibit retaliation. Verified reports submitted under real names will be rewarded with 5% to 15% of the recovered losses.
For major recoveries, rewards may reach up to RMB 1 million.